em7777 Privacy Policy

1. Introduction

em7777 ("we," "us," "our," or "the Platform") is committed to protecting the privacy and personal data of all users who access and use our online gaming services. This Privacy Policy has been prepared in compliance with Republic Act No. 10173, the Data Privacy Act of 2012 of the Philippines, and the implementing rules and regulations issued by the National Privacy Commission (NPC).

This document describes in detail what personal information em7777 collects from you, the purposes for which that information is used, the circumstances under which it may be shared with third parties, and the rights you hold as a data subject under Philippine law. We encourage you to read this policy carefully and to contact us if you have any questions or concerns about how your data is handled.

This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which form part of the overall agreement governing your use of the em7777 platform.

2. Personal Data We Collect

em7777 collects personal data that is necessary for the provision of our services, compliance with legal obligations, and the protection of our platform and its users. The categories of personal data we collect include, but are not limited to, the following:

2.1 Registration & Identity Data

• Full legal name as it appears on a government-issued identification document
• Date of birth (used to verify that you meet the minimum age requirement of 21 years)
• Residential address within the Philippines (e.g., in Metro Manila, Cebu, Davao, Quezon City, Makati, or other provinces)
• Valid email address
• Philippine mobile number
• Username and encrypted password

2.2 Identity Verification (KYC) Data

• Copies of government-issued identification documents (e.g., Philippine passport, SSS ID, UMID, PhilSys National ID, or driver's license)
• Proof of address documents (e.g., utility bills, bank statements)
• Selfie or facial image for identity verification purposes
• Proof of payment method ownership

2.3 Financial & Transaction Data

• Deposit and withdrawal transaction records
• Payment method details (e.g., GCash account reference, PayMaya account reference, BPI, BDO, or Metrobank account details — stored in tokenized or reference form only)
• Account balance history and betting activity records
• Bonus and promotional redemption history

2.4 Technical & Usage Data

• IP address and approximate geolocation data
• Device type, operating system, and browser information
• Session duration, pages visited, and features used on the Platform
• Login timestamps and access logs
• Cookies and similar tracking technology data (see Section 7)

2.5 Communications Data

• Records of communications between you and em7777 customer support
• Feedback, complaints, and dispute records
• Email and in-platform message history

3. How We Collect Your Data

em7777 collects personal data through the following means:

• Directly from you — when you register an account, complete identity verification, make deposits or withdrawals, contact customer support, or participate in promotions.
• Automatically — through cookies, web beacons, and similar tracking technologies when you access and navigate the Platform (see Section 7).
• From third-party service providers — including payment processors (such as GCash and PayMaya), identity verification services, and fraud prevention partners, where necessary to deliver our services and meet our compliance obligations.
• From publicly available sources — where permitted by law, for the purposes of fraud prevention, anti-money laundering compliance, and responsible gaming checks.

4. How We Use Your Personal Data

em7777 uses the personal data we collect for the following purposes:

em7777 will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your consent or establishing another lawful basis for processing.

5. Legal Basis for Processing

em7777 processes your personal data on the following legal bases as recognized under the Data Privacy Act of 2012 and its implementing rules:

• Contractual necessity — processing is necessary to perform the contract between you and em7777, including account management, payment processing, and service delivery.
• Legal obligation — processing is required to comply with applicable laws and regulations, including anti-money laundering laws, KYC requirements, and gaming regulations.
• Legitimate interests — processing is necessary for em7777's legitimate interests, including fraud prevention, platform security, and responsible gaming monitoring, provided these interests are not overridden by your rights and freedoms.
• Consent — where we rely on your consent as the legal basis for processing (e.g., for marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

6. Data Sharing & Disclosure

em7777 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We may share your personal data with the following categories of recipients only to the extent necessary and for the purposes described in this Privacy Policy:

6.1 Service Providers

em7777 engages trusted third-party service providers to assist in delivering our services. These include payment processors (GCash, PayMaya, BPI, BDO, Metrobank), identity verification providers, cloud hosting and infrastructure providers, customer support platforms, and analytics services. All service providers are contractually required to process personal data only on our instructions and to maintain appropriate security measures.

6.2 Regulatory and Law Enforcement Authorities

em7777 may disclose personal data to the Philippine Amusement and Gaming Corporation (PAGCOR), the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), law enforcement agencies, or other competent authorities where required by law, court order, or regulatory directive. Such disclosures are made in good faith and in compliance with applicable legal requirements.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of em7777's business, personal data held by em7777 may be transferred to the relevant successor entity. You will be notified of any such transfer and any material changes to this Privacy Policy that may result from it.

6.4 With Your Consent

em7777 may share your personal data with other third parties where you have provided your explicit consent to such sharing. You may withdraw this consent at any time by contacting our Data Protection Officer.

7. Cookies & Tracking Technologies

em7777 uses cookies and similar tracking technologies (such as web beacons and local storage) to enhance your experience on the Platform, analyze usage patterns, and support our security and fraud prevention measures. Cookies are small text files stored on your device when you visit the Platform.

The types of cookies we use include:

• Strictly necessary cookies — essential for the Platform to function correctly, including session management and security features. These cannot be disabled.
• Functional cookies — used to remember your preferences and settings, such as language and display options.
• Analytics cookies — used to collect anonymized information about how users interact with the Platform, helping us improve our services.
• Security cookies — used to detect and prevent fraudulent activity, unauthorized access, and other security threats.

You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. Strictly necessary cookies cannot be disabled as they are essential to the operation of em7777.

8. Data Retention

em7777 retains personal data only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable law and regulation. The following general retention periods apply:

• Account and identity data — retained for the duration of your account and for a minimum of five (5) years following account closure, in accordance with anti-money laundering regulations.
• Transaction and financial records — retained for a minimum of five (5) years from the date of the transaction, as required by Philippine financial regulations.
• KYC documents — retained for a minimum of five (5) years following account closure or the completion of the relevant transaction.
• Customer support communications — retained for a period of three (3) years from the date of the communication.
• Technical and usage data — retained for up to two (2) years, after which it is anonymized or deleted.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in accordance with em7777's data disposal procedures.

9. Data Security

em7777 implements a comprehensive set of technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, loss, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the em7777 Platform
• Encryption of sensitive data at rest, including account credentials and financial information
• Role-based access controls limiting employee access to personal data on a need-to-know basis
• Regular security audits, vulnerability assessments, and penetration testing
• Multi-factor authentication options for player accounts
• Continuous monitoring for suspicious activity and unauthorized access attempts
• Incident response procedures for managing and reporting data breaches in accordance with NPC requirements

While em7777 takes all reasonable steps to protect your personal data, no method of electronic transmission or storage is completely secure. In the event of a data breach that is likely to result in a risk to your rights and freedoms, em7777 will notify you and the National Privacy Commission in accordance with the requirements of the Data Privacy Act of 2012.

10. Your Rights as a Data Subject

Under the Data Privacy Act of 2012 and its implementing rules, you have the following rights with respect to your personal data held by em7777: